Are you Lazy or is it Fake?
Why should I complete my LinkedIn profile?
- It doesn’t do anything for me anyway!
- I don’t have the time!
- Everyone knows me!
- I don’t know what to say!
It doesn’t matter what the excuse is, if you have a profile on LinkedIn, there is no good excuse for not at least including a picture, writing a summary, including your education and a few details like a website, interests (business and personal) and adding a few connections. That list might sound overwhelming if you’re starting with nothing, but think about it: are you really starting with nothing?
First: we all start with a barren profile. No matter who you are, when you join LinkedIn, you start at the beginning. But you do have experience! Start with that. even if you just complete the fields, answer the questions and write nothing more than a summary. What do you say? Try this. State:
- Who you are
- What you’re passionate about
- How people who are interested in working with you can contact you.
Why is it important to at least do something?
Think about LinkedIn as a virtual professional networking event. You wouldn’t go to a face-to-face professional networking event without first dressing appropriately, taking along a few business cards, and having an idea of your purpose for attending.
One of the most notable people on LinkedIn, Guy Kawasaki had completed a few basic fields of his LinkedIn profile and then LinkedIn offered to help. I wouldn’t say they did a fabulous job, but they at least did something. They wrote a short but credibility-building summary, added all his jobs, included links to his websites, indicated a few interests and attached his twitter account.
Don’t think you need that much? Take a look at President Obama’s LinkedIn profile. It portrays credibility yet is very short and focused. It was recently critiqued by a panel of experts for Inc. Magazine in a story by journalist Bill Murphy, Jr. The consensus was that his profile is powerful. Created when he was still Candidate Obama, it was recently updated with a current summary and a new call-to-action for his supporters.
The importance of overcoming any fear of having an online presence is highlighted in a recent article: “7 Personalities of a Social Executive” by Cheryl Burgess, co-founder of Blue Focus Marketing. Huffington Post calls her a “Passionista for her ‘Great Business Expetise and Timeless Blogs’.” Cheryl states: “Success in modern business means fostering a spirit of collaboration and transparency at every level.” You can’t achieve that transparency without sharing information.
If Michael Dell, Guy Kawasaki, and President Obama believe in the importance of a credible LinkedIn Profile, shouldn’t you?