What to Post on Your LinkedIn Company Page

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LinkedInCompanyUpdatesLinkedIn recently shared this infographic on their blog. It’s mostly just fun/fluff, but towards the end there’s a really useful gem of information: “What updates get the most action?”

  1. Company Branding: inside looks and interviews
  2. Employment branding and career opportunities
  3. Tips and best practices
  4. Fun facts and quotes

Now, the tips, facts and quotes do still get some play, but notice how much lower they are compared to the others. This is a very different mix than you’ll see on Facebook, which reemphasizes the need to treat each social media platform differently, rather than just blasting the exact same messages out everywhere.

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