LinkedIn recently shared this infographic on their blog. It’s mostly just fun/fluff, but towards the end there’s a really useful gem of information: “What updates get the most action?”
- Company Branding: inside looks and interviews
- Employment branding and career opportunities
- Tips and best practices
- Fun facts and quotes
Now, the tips, facts and quotes do still get some play, but notice how much lower they are compared to the others. This is a very different mix than you’ll see on Facebook, which reemphasizes the need to treat each social media platform differently, rather than just blasting the exact same messages out everywhere.