Last week I had the opportunity to speak at the MeetUp group, NSA-NYC (National Speakers Association, New York City chapter), about LinkedIn and how to get more speaking engagements using LinkedIn. A number of questions arose about where do you start, and where does LinkedIn fit in with the rest of your marketing? And how do you have enough time in your day for social media?
Since I started using LinkedIn more and more after writing my book, I find I spend less time and get more real results when I cluster my time and do similar networking and marketing activities at the same times each week. In doing so, I’ve streamlined the way I work, and really focus.
- The Magic is in the Mix. Whether you want speaking engagements, new clients, more face-to-face meetings, or referrals and introductions from LinkedIn, always ask yourself this question every week, “What is the one thing that will make the most difference for my business this week?” Then focus on that all week – in your online networking, in person meetings, phone calls, writing and everything else you do. There is no one ‘Silver Bullet”. The Magic is in the Mix. Continue to use every marketing avenue that you currently use, and stay focused.
- Cluster your time. Before LinkedIn, I woke up and read the newspaper with my morning cup of coffee. Now I wake up, scan the newspaper, scan LinkedIn – the updates and news, and spend 15 minutes catching up with people in my network, setting meetings with them, and updating them on things that will advance their networking, sales and businesses. I check e-mail twice a day – in the morning and the afternoon. I asked people to call me if they want to reach me in between times.
For more information about the MeetUp and more tips, check out my post on LinkedIn for Sales, and as always – Success to you!