People Use LinkedIn Differently Than Other Social Networks

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Elaine Fogel has written one of the best pieces I’ve seen about LinkedIn recently. She explains the background behind it:

On August 25, 2009, I created a blog post on Marketing Profs Daily Fix entitled, “Help! I Have Social Media Rejection Syndrome!” I had intended this tongue-in-cheek piece to stimulate discussion on an experience I had when one of my LinkedIn invitees clicked, “I don’t know this person,” ultimately rejecting my invitation and essentially putting me on notice with the LinkedIn program – i.e. requiring me to enter someone’s e-mail address during the invitation process.

Here is the White Paper that resulted from this experience. (PDF download)

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