Making Your LinkedIn Profile Public

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As Jeff Barr, Lead Web Services Evangelist at Amazon, just noticed, one of the cool features LinkedIn has added recently is the ability to make your LinkedIn profile not only accessible to the public, but also to make an easy-to-remember unique URL ( vs. Here’s an illustrated step-by-step how-to:

  1. Go to My Profile:
  2. Go to Edit My Public Profile:
  3. Edit your public profile URL:
  4. Choose an easy-to-remember URL:
    Your name is probably the best choice (I got lucky and was the first one to claim mine – there are at least 50 other Scott Allens in LinkedIn!). If that’s not available, try a combination of your name and company name, or your name and your title or line of work. Don’t use something wacky – remember this is a professionally-oriented site.
  5. Now choose which portions of your profile you want to make public:
    I’m honestly not sure why you would want to hide any of this unless you’re a very private person, in which case I don’t know why you’d be making your profile public anyway, but the options are there if you so choose.
  6. Save the changes and optionally preview your profile as it will appear to others:

You’re done! Now you can easily include your LinkedIn profile – a dynamic resume/portfolio – in your resume, your email signature, or wherever else you think it’s appropriate.

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  1. Clive (and anyone else reading):

    I’m a truly “open” networker in the sense that I’m open to hearing from just about anyone, getting to know each other and finding out how we might be of service to each other, i.e., building an actual relationship.


    As I say in the top right corner of every page next to the link to my profile:

    Please note: I welcome contact requests, but I only accept connection invitations from people I know well professionally.

    That’s based on my own experience as well as LinkedIn’s recommendations about who to connect with:

    When you invite a friend or colleague, be sure they would make a good connection for you.

    Only invite those you know well
    You may be asked to tell one of your trusted friends more about the person you invite. And they may have to do the same for you.

    Only invite those you trust
    Sometimes you’ll forward a request (either yours, or from a friend) through them. Be sure you trust them to represent you, and to be careful with a potentially serious request.

    Only invite those you want to forward things to you
    Your connections will forward you requests from other members. Be sure the people you invite know you well enough to send you only things you are interested in.

    For more on my thoughts on this, see The Connection that Wasn’t There.

    If you’d like to e-mail me, though, I’d love to hear from you at Scott At Linked Intelligence Dot Com.

  2. Making my LinkedIn profile public is a necessary step for personal branding and I’m quite happy with things being that way. Thanks for this article and the illustrations are a big help.

    Allison May
    Webmaster of

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