The LinkedIn Rockstars often speak to people about their LinkedIn groups. It may be tempting to wonder what value they have, if you should invest the time and energy. Many people we know have actually found business through groups. Think about the purpose of socializing with clients or partners outside of work, either at happy hour or on the golf course.
When you have these opportunities to connect with people outside of work, you can develop better bonds. You will have a more personal relationship, which makes people more likely to remember you. The same principle applies to LinkedIn groups. That is the value of joining groups.
You have the opportunity to connect to those in related work area or those who have similar interests, and share tips, ideas, and jokes. People get to know you, and are more likely to desire to work with you when they need someone in your line of business.
Choose your LinkedIn groups based on your line of work, the audience you are looking to attract, as well as personal interests. Spread your
wings far and you may be pleasantly surprised at what you find!