Welcome to another installment of my occasional roundup of LinkedIn-related blog posts, articles and conversations:
Gianpolo Carraro is using LinkedIn to stay connected with his blog readers:
I realized that a lot of the people I would like to connect with are the readers of my blog. The reason is very simple, over the past couple of years, many of the comments, questions, feedback I received through this blog led to great “offline” conversations. However, once the conversation ended, I lost touch with the brilliant mind (or minds) involved in these cyber-discussions. What a shame!
I found this intriguing because there have been some bloggers who have felt they didn’t have any use for LinkedIn because people could always find them or contact them through their blog. In my mind, that’s kind of like saying you don’t need a yellow pages listing because people can find you in the white pages.
Katie James says that participating in online forums like LinkedIn Answers “can feel like a waste of time – especially if you are working for yourself.” But she recounts several stories where just a few minutes of time led to a big opportunity, including one success story from LinkedIn Answers:
Get press from a journalist who is seeking experts in exactly what you’re so smart in. Beth, who is ever thinking of ways to publicize LWL members, showed me a blogging question in LinkedIn by a woman who was writing a piece for the New York Times. Luckily I was too busy to think too much, so I responded in my traditional detailed way, and it landed me a call from the writer for her piece. I need to get better at speaking in “quotable” snippets, so she didn’t use me, but she did showcase sweetriot’s blog (an LWL member, and I don’t know if the LinkedIn question was the lead for this bit of publicity), but I did gain a press contact.