LexBlog LinkedIn API Case Study

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From The LinkedIn Blog:

One of the things LexBlog does for our clients is to identify valuable tools that our clients can use to extend the reach of their blogs and engage their target audience. LinkedIn is a tool we at LexBlog consider essential for professionals looking to enhance their reputation. LinkedIn has become not only the leading professional directory in the world, it also provides tremendous networking opportunities when used effectively.
What does that mean for LexBlog Network blog authors?

• Our author’s posts will automatically display in the Network Updates section on the Linked home page of each of an author’s contacts at LinkedIn.
• Each contact of our authors on LinkedIn will receive word of the author’s new blog posts by an email of LinkedIn Network Updates.

The LinkedIn API also allowed LexBlog to include additional features.

• If a blog author has more than one blog, they have the option to choose to associate one or all blogs with their LinkedIn account.
• If a blog has multiple authors, only the blog posts published by an individual author are distributed to that author’s LinkedIn network.

LinkedIn OAuth support was an important component in tying the LexBlog Network blogs with their LinkedIn accounts because it means we aren’t storing their LinkedIn user information on our server. We also found the timeline for being able to go from concept to launch with our API integration to be quick and painless.
To learn more about how you can integrate LinkedIn functionality to your services and websites, check out LinkedIn’s Developer Network

This may a bit beyond the technical expertise of the typical independent blogger to implement, but could provide significant enhancements for a blog aggregator or community blogging site like LexBlog.

More at How LexBlog brings more exposure to their bloggers with the LinkedIn API

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1 Comment

  1. A great source of information on LinkedIn. It’s something I haven’t embraced yet but am about to start getting LinkedIn. Heading over to study your LinkedIn Strategy right now. Many Thanks for a great resource.

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