I’ve been writing on LinkedIn for quite a while, and I’ve found that other users provide the best material on how not to use social sites like LinkedIn.
A friend sent an example of a reasonably offensive experience …
Just the facts
Here – let me first show the evidence of what happened, a completely-out-of-the-blue invitation:
And to fill in the background – the target user had no idea who the clueless user was, what company they were from, or what the product was.
The target user was offended by several aspects:
- The direct invitation from a stranger
- The indication that the stranger was “a friend”
- That the invitation was a pure pitch
Could the clueless user have done it worse?
I’ve been here before…
In my very first year blogging about LinkedIn I wrote Don’t Send An Invitation When You Want An Introduction! And the advice applies just as strongly today.
The clueless user missed a golden opportunity to approach a successful business leader through a trusted associate.
Instead, the clueless user takes a high-trust environment and makes a cold call.
And that’s something you’ll avoid – right?-)
To your continued success,