This is from the Linked Intelligence archives, originally published 3/20/2009. I’m republishing it because I saw a couple of profiles today that were darn near this bad. Some people never learn!
Some search engine optimization company got the brilliant idea that they could use LinkedIn for pure SEO purposes, and they set up a profile that looked like this:
That’s pretty “black hat”. But it’s also completely, utterly DUMB.
See, this profile might just actually get ranked well for “search engine optimization Jacksonville”, but even if it did, so what? Do you see a link to their site anywhere on the page?
Oh, wait, that’s on their “full profile”. Let’s click on the View Full Profile button:
“Expanded profile views are available only to Business account holders.”
That’s a teeny, tiny fraction of LinkedIn’s members. And “0 connections” means they’re not even going to show up in the search results for anyone except business account holders. Google will never see their full profile page that has the link back to their actual site.
In other words, whoever created this gets no value out of it whatsoever, because there’s no way for anyone other than a handful of LinkedIn business users to ever even see it, and they get no Google juice with a link back to their site.
How not to do SEO on LinkedIn.