In the ever-challenging “war for talent” it’s becoming increasingly important to write job postings that attract attention. A great intro for a job posting can really help with that, just as a great cover letter can better position a resume. And in the world of social networking, a little extra personal touch that might be inappropriate on a typical job board becomes instead the added little tug that makes you give it a little more effort to think about possible candidates, pass the word or even blog about it.
My friend and former colleague Steve Latham sent out just such a job listing tonight, which started as follows:
I’m seeking to hire an executive level Account Director and need your help.
If I can’t find someone to fill this role (allowing me to focus on CEO duties), my dogs have threatened to leave me for a new owner who can spend more time with them.
I don’t want to lose them – please help by forward this opening to anyone who might be a good candidate.
Steve Latham, CEO
Thanks for a good chuckle, Steve. And to any web marketing sales professionals in Houston, or any of you who know someone who fits that description, here’s the full job listing. Steve is a great guy to work for/with (see my recommendation on his full profile).
And for everyone else, especially small business owners, don’t be afraid to make it a little personal and a little humorous. Both of those will garner you more attention (in a positive way, if done in moderation), an increasingly scarce commodity in the Attention Economy.