Best Job Listing Intro…Ever

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846835_curious_puppy.jpgIn the ever-challenging “war for talent” it’s becoming increasingly important to write job postings that attract attention. A great intro for a job posting can really help with that, just as a great cover letter can better position a resume. And in the world of social networking, a little extra personal touch that might be inappropriate on a typical job board becomes instead the added little tug that makes you give it a little more effort to think about possible candidates, pass the word or even blog about it.

My friend and former colleague Steve Latham sent out just such a job listing tonight, which started as follows:

Hello!

I’m seeking to hire an executive level Account Director and need your help.

If I can’t find someone to fill this role (allowing me to focus on CEO duties), my dogs have threatened to leave me for a new owner who can spend more time with them.

I don’t want to lose them – please help by forward this opening to anyone who might be a good candidate.

Thanks!

Steve Latham, CEO
Spur Digital

Thanks for a good chuckle, Steve. And to any web marketing sales professionals in Houston, or any of you who know someone who fits that description, here’s the full job listing. Steve is a great guy to work for/with (see my recommendation on his full profile).

And for everyone else, especially small business owners, don’t be afraid to make it a little personal and a little humorous. Both of those will garner you more attention (in a positive way, if done in moderation), an increasingly scarce commodity in the Attention Economy.

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10 Comments

  1. Scott–

    I think this is a great approach for some job listings. I am wondering, what is your opinion of a job-seeker using a similar approach?

    I think sometimes it can be good, but because a response to a job listing is an attempt to sell oneself, it can be easily misintrepreted or discarded. Perhaps this is because I am an entry-level candidate and exective positions favor the seller (job-searcher) higher?

    Cheers!

  2. It’s a risk, that simple. But just as you increase your odds of it being thrown out, you increase your odds of it standing out.

    So now it becomes a matter of risk assessment:

    Would you rather have…

    Scenario A:

    1% chance of really standing out
    19% chance of getting read favorably
    70% chance of basically nothing
    10% chance of a bad reaction

    or Scenario B:

    10% chance of standing out
    20% chance of getting read favorably
    40% chance of basically nothing
    30% chance of a bad reaction

    I know my choice, even if those percentages aren’t exactly right.

    Consider this… do you really want to work for a place that doesn’t appreciate individuality and creativity? That doesn’t have a sense of humor?

  3. I think the post does more than just attract attention. A job search and interview process is a two-way street, as the potential employee should be screening the employer just as much as he/she is being screened. As somebody who was recently searching for a job, I know that right off the bat this job opportunity would get put to the top of the search list. The humor and lightheartedness tend to give me some insight on what type of person Steve would be to work for, and to a degree, the overall corporate culture of the company. I’d work for Steve!

  4. Who wouldn’t want to look at a job offered by a humorous dog lover? I commend Steve’s “bold” move and think – especially in social media – showing a little humor in a search for talent is good for all involved.

  5. Steve – perhaps you are barking up the wrong tree (so to speak). Looks to me like you don’t need an account exec…you need a doggy nanny. They’re much easier to find, and a lot less expensive! Either that, or you need kids to take care of the dogs. But that’s a pretty complex process…and definitely not the economical solution.

    Good luck!

  6. I guess Steve isn’t one of those people who takes their pets to work. (Thankfully)

    From the post I picture: A laidback but tense work environment and intelligent/understanding people in management. It also sounds like a 10-15 person company so maybe there are some growth opportunities.

  7. Steve. Hat off to you because you at least realize “what the CEO duties” are…and that other things are taking up too much of your time and energy. That’s not just intelligence. It’s wisdom.
    And seeking a high level account exec. to take off the load…is wisdom in action. You also make it sound like a great environment where people can
    grow with you and be handsomely rewarded for their contributions. Who doesn’t want that? (If they don’t, you don’t want them either!)

    And, though it was put humorously, the fact that you care about your dogs…shows you are a real, caring person who realizes the importance of having a life (relationships) outside of work.

    I’d apply in heartbeat if I was qualified.

  8. Steve. Love the humor…and the reality that it demonstrates. At least you recognize that a CEO has “more important duties” than day-to-day operations. Called working “on” the business. That in itself should be an indication to savvy applicants that this company is going somewhere…and will probably deliver on the opportunity to grow with it. It also says you are a caring person to work for…if you care about your dogs…you’ll also care about the people who work for you, if they are as loyal and committed as your dogs are. Good luck.

  9. I like the creative approach to Steve’s job posting. It works and will probably net him the right employee.

    As far as Clayton’s question about a job seeker using this creative approach, I absolutely believe that as a job seeker you must be able to differentiate yourself from the pack. If you look like everyone else, I promise you will get lost in the pack. Though I don’t recommend some of the outrages tactics I have heard about, believe it our not, creative tactics for job seekers does work. Maybe not for every candidate with every organization, but it will work. At a minimum, it will get the hiring manager or screener to stop for a moment on your name. If you can do that, and they call you for an interview. It is up to you at that point to position yourself for a job offer. If there is no substance when you meet, then you wasted your time and their time.

    Take a look at this link. It’s a great story: http://www.jibberjobber.com/blog/archives/768

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