Email headlines are read by about 8 out of 10 people. The numbers go down from there. Only about 2 out of 10 will read the rest of your message. That means the way you write the email Subject line makes the difference. This also carries over to LinkedIn InMails.
Here are five tips to increase your InMail responses.
- Before you write your Subject line, know the purpose of your InMail. Know why you’re writing it and what you want them to do. You may be writing to introduce yourself, or to ask for information they can give you, or explore the possibilities of working together. Think about the response you want from the reader. For example, if you want to talk about their area of expertise, say that clearly in your InMail, suggest a phone conversation and offer to call them. Tell them why you’re interested in their area of expertise, and how you know them on LinkedIn (you know the same people, you share a group).
- When you know the purpose of your InMail, write a compelling Subject line that is relevant to the person receiving it. Make it short, clear and concise. If you’re going to talk about their area of expertise, you might say something like, “Your expertise”, or “Your assistance and advice”. Don’t say, “I want to pick your brain.”
- In the InMail itself, expand on the Subject line and tell them you want to have a brief conversation about their area of expertise. Tell them why their area interests you, and what you’re going to do with the information. For example, you’re speaking at a conference and one to get subject area information from an expert before you speak.
- At the end of your InMail, be very clear who is going to follow-up and what you want them to do. For example, tell them if they’re open to a conversation with you, that you’ll call them, and ask them to give you a good time and the best number to reach them.
- After they’ve responded and giving you information, or have a conversation with you, send them another message thanking them and telling them the top three points you learned from them. If you’re going to follow up after the conversation — for example speaking at conference — tell them that you’ll be in touch and let them know how it went afterwards. People always want to know how they’ve helped you, and what the end result was. So keep in touch.