Five quick steps to add video or pictures to your LinkedIn status update to make your LinkedIn profile ROCK!
1. On your account settings, make sure your settings are set to “show rich media in your status update.”You can find this under Twitter settings. You’re looking for this check box language: “Show rich link display where possible (picture, page title, and short description).” It should be set this way by default but if this process isn’t working for you, this is the first place to look.
2. Next, when you update your status from within LinkedIn (easiest on your home page), there is a blue button to “Attach” a link.
3. Add the URL and click “attach.”
4. Next (really important!) you can edit the attachment, including which image—if there’s more than one—as well as the image title and content. We try to make it specific to our update. Then click the blue “Preview” button and add your status (the first 140 characters will also show on Twitter if you click the Twitter check box).
5. Ask a couple of close friends who are in an industry targeted to your message to like it and comment on it to get it in their streams as well. For example: when you put up cool stuff and I like it, people in my network see I liked or commented on your status.
Also, make sure your watch their updates and return the favor unasked!
And, if you want to view your status comments, you can do so from your “View my profile page. Sometime you can’t see your current status, but you can see your ‘previous’ status update in the “member activity” stream on the right column of your “View my profile” page.
Again, make it relevant and keep it professional. If you have Twitter update your status, turn it off (or select, only tweets with “in”) so you don’t go through all this and then lose it to something less relevant.
P.S. if you click the picture of Joel Comm’s header, you’ll be taken to his LinkedIn profile. His question was the impetus for this blog post so click through, ask him to join your network and tell him I sent you. He’s the best social media speaker I’ve ever had the privilege of seeing. He not only knows his stuff, he’s excited to help folks learn new skills to improve their business and to inspire them. He has inspired me for years and I’m grateful.