The other day I accessed LinkedIn from a computer at an internet cafe, which allowed me to see the full login page for the first time in a long time. The login page features a list of what’s new at LinkedIn:
Hmm… really?
LinkedIn Answers launched in January 2007. Personalized URLs and public web profiles have been around since 2006. The “new way to find and connect with former classmates” was released in April 2007, as best I can tell. And “the new Outlook Toolbar” was May 2006.
Considering all the other LinkedIn new features, I was surprised to see this so out-of-date. There’s a missed opportunity / broken process here.
What would be really smart would be for LinkedIn to create a category or tag on their blog for posts about new features and then they could just pull the five most recent headlines in that category onto this page automatically. That would keep it fresh without requiring anyone to manually update it.
Image: LinkedIn.com
Scott Allen is a social media pioneer, helping people turn virtual relationships into real business since 2002. He is coauthor of The Virtual Handshake and The Emergence of The Relationship Economy and contributor to over a dozen books on social media, business and personal development.
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“What would be really smart would be for LinkedIn to create a category or tag on their blog for posts about new features”
Smart indeed. If you aren’t aware of the new feature, it’s unlikely you would be able to use them.
I was in the same boat as you. Now I will look for those new features.
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