My long-time (well, at least in internet terms) friend Lee LeFever has created a really clever, entertaining video that explains online social networking (a la LinkedIn) in plain English. Enjoy!

I found it really interesting that he used the same roadmap analogy I have used to describe LinkedIn and the importance of having real relationships underlying the electronic links so that the map of your network is accurate.

Lee is one of the pioneers of social media for business. To give you an idea just how much so, check out his article, Case Study: Using a Weblog to Achieve #1 Rankings in Google. Now, consider that was written in December 2003, and is still just as accurate and relevant today as it was then.Lee has a real knack for explaining technical topics in non-technical terms — so much so that he’s building his business and his personal brand around it. Check out some of Lee’s other videos on Web 2.0 topics:

• RSS in Plain English
• Wikis in Plain English
• Social Bookmarking in Plain English
• What are the Differences Between Message Boards and Weblogs?

For more of Lee’s work, check out his site, Common Craft.

Author: Scott Allen  (299 Posts)

Scott Allen is a social media pioneer, helping people turn virtual relationships into real business since 2002. He is coauthor of The Virtual Handshake and The Emergence of The Relationship Economy and contributor to over a dozen books on social media, business and personal development.