Business 2 Community has some great tips on how the new LinkedIn business profile features can help hospitals with recruiting:
Recently, LinkedIn rolled out new design and functionality of its company pages. These new benefits can also enhance recruitment for both employers and potential employees. For individuals or potential employees, the new design lets users find information more easily on their LinkedIn streamline. Company posts that may interest potential employees will show up in their feeds based on their individual profiles. For example, a person who has neonatal nursing experience in their profile may see job posts in their newsfeed from children’s hospitals between status updates from others they are connected with.
Scott Allen is a true social media pioneer, helping turn virtual relationships into real business since 2002. He is coauthor of The Virtual Handshake, the first book on using social media for business, and contributor to over a dozen books on social media, marketing & entrepreneurship. He consults on digital strategy to a limited client base, focusing the rest of his energy on NFN8 Media, a growing network of niche websites.
The most powerful linkedin company page is the targeted status update. It does help a lot of in marketing and building genuine relationship.