Tip from the LinkedIn Rockstars: Using YouTube with LinkedIn

Embedding videos on your LinkedIn profile is something you should definitely play around with. Videos allow you to build up personal relationships with potential clients and customers early on. When you connect with someone through video, they are used to seeing you on the screen, which helps increase your click through rate!

When you put a YouTube video in your status, it automatically pulls in the assigned picture from the video, as well as the text describing the video. You can edit the text by clicking the little blue ‘edit’ button. Mike and I edit ours so it ties in well with the rest of the status. People can then play your video right there on LinkedIn. What an engaging way to bring people to your profile!

You can also post videos on your company pages. If you post a video in the section about your products and services, it will even push down the regular page advertising, allowing your company to have more premium space!

LinkedIn offers some great ways to get creative with YouTube. Videos are attractive and enticing, and definitely help you stand out from the crowd.

Lori Ruff, The LinkedIn Diva, is a speaker, trainerauthor and radio host in the LinkedIn and social media world. One of LinkedIn's Top Three Most Connected Women, she has influenced tens of thousands of people during her 15+ year speaking and training career. She is one of Forbes Top 50 Social Media Power Influencers of 2012. Wouldn't you like to meet The Diva too?

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