Cool video from LinkedIn and TNS about the differences in mindsets between users of various social networks and why the same strategies and tactics that work on one social network don’t necessarily translate well to another.
At the heart of personal and professional networks are differing needs and interests, and different emotional drivers that fuel them. Marketers must understand this mindset divide, and align marketing strategy to achieve the desired outcome. This global study of 6,000+ social media users uncovers how marketers can connect to these different mindsets on personal and professional networks.
Get the report at: marketing.linkedin.com/mindset
Scott Allen is a true social media pioneer, helping turn virtual relationships into real business since 2002. He is coauthor of The Virtual Handshake, the first book on using social media for business, and contributor to over a dozen books on social media, marketing & entrepreneurship. He consults on digital strategy to a limited client base, focusing the rest of his energy on NFN8 Media, a growing network of niche websites.
Yes, there is huge different in mindset when we use Facebook, Twtiter and Linkedin. I act more professional on Linkedin while on Facebook, I don’t really care about the English usage.
On professional social networking site, I carefully draft my message and build relationship with people that bring value and not simply add anyone.