LinkedIn launched their blog in April 2007, shortly after hiring Mario Sundar as Community Evangelist. I know there are probably almost as many different opinions about what LinkedIn ought to be doing with regard to community outreach as there are LinkedIn users. So I thought I’d see what Mario has to say about the topic on his own blog, Marketing Nirvana, where he writes about community evangelism. In searching his blog, I came across this post:
5th P of Marketing – First 4 Steps in Social Media Engagement
In it, he describes “the fifth P of marketing” – Participation. He says that companies that want to engage in social media need to do 8 things:
- Be where the users are
- Facilitate easier means of communication with them
- Create brand evangelists
- Be a source of information on the company
- Respond swiftly and honestly
- Start publishing content
- Stir internal company conversations
- Improve product and user experience
So, one year later – how do you think LinkedIn is doing in each of those areas?
I’ve set up a simple survey – just rate LinkedIn on a scale of 1 to 5 in each of those areas.
Feel free to discuss the topic further here in the comments, but please not at the exclusion of responding to the survey, which should take less than a minute. Also, please feel free to repost this anywhere you want – there’s no limit on the number of survey responses, and the more we have, the more meaningful and impactful the data will be.
Image: Marco Michelini via stock.xchng
[...] take a minute to fill out. For additional background if you’re interested, see my post at Linked Intelligence. Posted by Scott Allen () in Web 2.0 [...]
Survey link is broken.
Server not found
Firefox can’t find the server at http://www.esurveyspro.com.
Oh great… just when I decided to try a different service (it allowed for a lot more respondents on the free version than Zoomerang or SurveyMonkey), it goes down. Humph…
Hopefully it will come back up soon — if not, I may have to punt.
OK — they’re back online. Funny thing… LinkedIn was out for a while at the same time. :-/
Thanks. It’s working. Voted.
I assumed this “- Stir internal company conversations” meant at Linkedin and have no way to rate that as Linkedin is a big black box.
Can hardly wait to see the results.
I went to the Linkedin site today and spent a hugely inefficient and frustrating time looking for simple navigation features that were buried (with no wit or reason) about 10 clicks down from where they were….. it would have been better for my blood pressure if they had been down too.
[...] opinions about what LinkedIn ought to be doing with regard to community outreach as there are Linkehttp://www.linkedintelligence.com/survey-linkedin-community-evangelism-one-year-later/Starwood launching green hotel brand in Lexington, Mass. AP via Yahoo! News Starwood is launching a [...]