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Smart Ways to Use LinkedIn – A Group Blogging Project


UPDATE: I’ve announced the prize winners and posted the categorized compilation of the entries: Smart Ways to Use LinkedIn. Thanks to all who donated prizes and participated!

One of the challenges those of us who love using LinkedIn often face is how to answer the question, “So what can it really do for me?” I’ve seen numerous blog posts and several articles claiming that LinkedIn simply isn’t useful for anything much other than, well, using LinkedIn. But those of us who have used to LinkedIn to get clients, find jobs, build teams, plan business trips, reconnect with old friends, colleagues and classmates, and so on, know better, right?

For a long time, I’ve been wanting to put together a resource about the many really smart ways you can use LinkedIn to accomplish personal and career goals. However, that’s a pretty daunting task for one person. This takes a group effort.

And so, here we are… the “Smart Ways to Use LinkedIn Group Blogging Project”.

My network has really come through on this — I have over $4,000 in prizes to give away to participants. And if this works like I hope it will, we will all have a fantastic resource for explaining LinkedIn to friends and for answering the nay-sayers.

Interested? If so, I bet you have a few questions.

I do. What’s a group blogging project?

Simply put, a whole bunch of people blogging about one specific topic for a specific period of time.

Cool… what’s our “one specific topic”?

Our topic is “smart ways to use LinkedIn”. In can be either:

  • A personal story about how you used LinkedIn to accomplish a particular task or career or personal goal.
  • A step-by-step guide to accomplishing a particular task or career or personal goal using LinkedIn.

It should NOT be:

  • A simple feature-oriented how-to guide. It should focus on the business or personal objective, not simply the mechanics, i.e., not “how to use LinkedIn Answers”, but “how to enhance your reputation using LinkedIn Answers”.
  • A list of multiple smart ways to use LinkedIn. If you want to do multiple posts, that’s great – I’ll use all qualified posts, but additional posts do not earn you additional prize opportunities. They need to be individual posts because the final compilation is going to be categorized, so each post needs to be able to fall into a category or two, rather than covering numerous topics.
  • A short, simple description. Please make it more than just a sentence or two. We’re creating a buffet, not a menu. I’d say a good guideline is that it should at least 100 words or so.

Also, your post isn’t required to have a link back to this post, but it’s certainly appreciated if you do. That just helps encourage more people to participate, building a bigger, better resource for all of us.

UPDATE: I will not be judging posts on whether I agree with their philosophy or not. All networking styles are encouraged and supported. That said, any posts that encourage specific behavior that violates LinkedIn’s User Agreement will be disqualified, e.g., posting your e-mail address in the name field or using Answers to post thinly-veiled job postings. Just leave that step out, OK?

UPDATE: If you feel this topic is too far off-topic for your blog, you can submit your entire post to me via e-mail and I’ll post it here, crediting you and linking to your site. Yes, you’ll still be eligible for the prizes.

And our “specific period of time”?

You’ve got a week. Submissions need to be in by 5am GMT (that’s midnight my time – makes it easy for me to check) on Wednesday, May 9, 2007.

Also, you can submit a previously-written post, and it will be eligible for inclusion in the compilation. However, you must submit a new post (i.e., time-stamped after this post) in order to be eligible for a prize.

How do I submit my post(s)?

Send me an e-mail to Scott AT Linked Intelligence DOT com. Be sure to include:

  • Your name
  • The URL and title of your post
  • Your physical address in case you win a prize

Please do NOT post your submission as a comment in response to this blog (other comments are welcome though). I don’t want to be making anyone’s contact information public, plus sending me an e-mail ensures that I at least have your e-mail address.

What are you going to do with the posts?

I’ll link to your post twice – a daily post of submissions received, and a categorized compilation of all the posts next week.

Prizes. You said there would be prizes.

Wow – I was overwhelmed at everyone’s generosity! You all really came through on this.

The following prizes will be given to randomly selected qualified entrants:

Also, to help kick things off:

How exactly will you select the prize winners?

On Wednesday, May 9, I will compile and post a list of all the qualified entrants that:

  • Follow the content guidelines above
  • Create a new post after the time of this post
  • Submit it before 5am GMT, 5/9/2007
  • Include their name, address and URL of their post

I will do the drawing in order of the retail value of the prize. Each participating blogger is eligible to receive only one randomly selected prize per person. However, I reserve the right to aggregate multiple smaller items into a single “prize bundle” in the event that there are more prizes than participants.

The two books (Andy’s and Liz’s) for the first entrants will be awarded based on the order they arrive in my inbox. Simple. Recipients of those books will also be eligibible for the randomly selected prizes.

And just to cover my ass, I reserve the right to add additional prizes or to remove them, in the unlikely event of a withdrawal of sponsorship by the donor. Remember – these are gifts of appreciation directly from the donors – they’re not being given out by me personally or b5media. I also reserve the right to announce the winners later than May 9 in the event of unforeseen circumstances.

Also, all of the prizes are transferrable. If you can’t use it yourself, give it to someone who can.

Anything else I should know or do?


  1. Spread the word. Tell everyone you know who blogs and who’s a LinkedIn fan. Blog about this. Digg this. Vote for it on StumbleUpon. The more people that participate, the better resource the end result is for all of us.
  2. Participate. Read and link. Watch the daily posts, visit their blogs, leave comments, draw inspiration for your own post, and so on. Feel free to blog about your favorite posts from other people on your own blog. Pick your own top five, or top ten, or whatever.

I think that’s about it. Happy blogging!

Scott Allen is a true social media pioneer, helping turn virtual relationships into real business since 2002. He is coauthor of The Virtual Handshake, the first book on using social media for business, and contributor to over a dozen books on social media, marketing & entrepreneurship. He is currently Director of Client Solutions for Momentum Factor, a social media and online marketing management firm specializing in the direct selling industry.


  1. Doug says:

    Wow – great prizes, Scott!

  2. [...] One very important minor rule update for the Smart Ways to Use LinkedIn Group Blogging Project: [...]

  3. [...] Finally, I realized that it made a whole lot more sense as a group effort. And so, I came up with Smart Ways to Use LinkedIn ? A Group Blogging Project. [...]

  4. Miki Saxon says:

    You rock, Scott. What a great idea! Especially for folks like me:)

  5. [...] so then check out Scott Allen’s appropriately titled Smart Ways to Use LinkedIn group blogging project over at Linked Intelligence. Share the Blog:These icons link to social [...]

  6. [...] recent addition to the b5 business channel Linked intelligence is holding a group blogging contest with over $4000 is prizes to be given away. The topic is [...]

  7. [...] and I mean nada about LinkedIn, so I am looking forward to this blogging project that Scott Allen from LinkedIntelligence is [...]

  8. Sean Kelly says:

    Way to kick off your b5 blog, Scott… and a great example of the power of networking…


  9. [...] business channel’s Scott Allen has launched Linked intelligence , a great new site dedicated to helping you using the powerful networking tool LinkedIn.  [...]

  10. [...] and benefits of LinkedIn, check out b5 business channel’s Scott Allen’s new blog: Linked intelligence .  It’s a great new site dedicated to helping you using the powerful [...]

  11. [...] Kudos to Scott Allen for starting Smart Ways to Use LinkedIn – A Group Blogging Project. [...]

  12. Scott:
    Thanks for getting the conversation going – just published my post about how to use LinkedIn to become a subject matter expert. Looking forward to learning from your readers – and to following your posts!
    Barbara Rozgonyi

  13. [...] at new b5 blog, LinkedIntelligence, Scott Allen is hosting a group blogging project about LinkedIn. The idea is that bloggers write [...]

  14. I blogged on why, when and how to use LinkedIn.

    here is my 1st advice: “GROW YOUR NETWORK WHILE YOU DON’T NEED IT!”

    read other advices on eric-mariacher.blogspot.com/2006/05/my-2-cents-about-online-business.html

  15. [...] — I had already planned to do several articles about the site when they brought the “group blogging, idea to my attention. Technorati Tags: linkedin, social media, resumes, research, social [...]

  16. [...] part of the Smart Ways to Use LinkedIn Group Blogging Project, I extended the offer that anyone who wanted to participate, but felt the subject was too off-topic [...]

  17. [...] from others about the best ways to use LinkedIn. If you have tips of your own, take part in the group writing project hosted by Scott Allen, who has recently joined [...]

  18. [...] first ten entries in the Smart Ways to Use LinkedIn Group Blogging Project are in! Plus more [...]

  19. [...] by barbararozgonyi on May 7th, 2007 Scott Allen reports the first ten entries in the Smart Ways to Use LinkedIn Group Blogging Project are [...]

  20. [...] is in response to Scott Allen’s Smart Ways to Use LinkedIn – A Group Blogging Project project. I think my thoughts fall somewhere between his “it should contain” [...]

  21. [...] thanks to the LinkedIntellegence Blog for the topic idea on top uses for [...]

  22. [...] like to thank everyone who participated in the Smart Ways to Use LinkedIn Group Blogging Project, and especially the people who stepped up and donated over $4,000 in prizes. I was overwhelmed by [...]

  23. kiran says:

    wow! this is awesome! wish i had known about it earlier…here’s my “entry” i know i’m super late but here goes…

    being in sales i usually need to keep in touch with a lot of people and most of them are on my linked in list. but i don’t have access to my laptop all the time. So it got me thinking…what if there was a service which would allow me to access linked in thru my mobile wihout wap or gprs.

    I then ‘stumbled upon’ -no pun intended- this site called modazzle. google for it, im not sure of the url, but it was able to patch my regular non wap and gprs phone thru linked in.

    For me the advantage is that im able to access my linked in list via sms. It may be a little expensive, but it gets the job done.

  24. duktu says:

    How not to use linkedin ———–

  25. [...] are collectively going to know a whole lot more about it than I do. In May 2007, I kicked off a group writing project called “Smart Ways to Use LinkedIn”. What follows are the results of that project, plus some [...]

  26. [...] are collectively going to know a whole lot more about it than I do. In May 2007, I kicked off a group writing project called “Smart Ways to Use LinkedIn”. What follows are the results of that project, plus some [...]

  27. [...] To read other other smart ways to use LinkedIn, visit Scott Allen’s LinkedIntelligence blog. [...]

  28. Heather says:

    Hi guys

    You might be interested in this clever app that shows you how to use LinkedIn to build up your profile and find a job. It costs 59p but it includes loads of instructional videos, straight to your phone!


  29. As well as the mobile app mentioned above for using linkedin to find a job, don’t forget the resume builder.

    comoto.com is also a great resume builder and supports a linkedin import feature.

    Also remember you have the option to see who views your profile (settings – change profile views to “public profile”) so you can see which companies/people are checking you out.

    Just remember that you will also become visible to other people checking their profile views with this setting selected.

    Just my 2 cents

  30. Niels Van says:

    In interesting experiment you had back then on 2007. And to think that in this fast moving world of today that LinkedIn is still very much relevant and growing. I get LinkedIn invitations almost on a daily basis from long lost colleagues and classmates. And also find lots of prospects for my projects deep in Africa.
    Congratulations on a great site.

  31. Leigh Fraser says:

    Hey Heather & Chris

    Thanks a ton for these ideas. I’m just getting started using linked in. I never really took much notice of it before, but it’s going to be quite critical in some new ventures I’m getting into.


  32. SamOrchard says:

    I’ve got to be honest, I’ve never really bothered with LinkedIn – but after doing a bit of research, it seems that I could be pissing out on opportunities.

    Thanks for this post – I’d love to get involved, but looking at the date, I might be a bit late :P

  33. LinkOrbit says:

    Sam, I know what you mean. I have not invested enough time into it. It just seems like there is no sheriff’s on LinkedIn. Nobody knows anyone well enough to call them out when they are a) wrong b) overly promotional c) egotistical.

    I did take a couple of training sessions and have gotten into the open networking groups, a couple of local groups (like the Chamber of Commerce), and do occasionally pop on now.

  34. baguspahlevi says:

    Thx for the information, so I already understand how to use LinkedIn properly..

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