This is a lengthy video, but really a must-watch for serious LinkedIn users. He gives a great overview of LinkedIn’s unique position in the market, how to make best use of it strategically, and some of the newest features.
Scott Allen is a true social media pioneer, helping turn virtual relationships into real business since 2002. He is coauthor of The Virtual Handshake, the first book on using social media for business, and contributor to over a dozen books on social media, marketing & entrepreneurship. He consults on digital strategy to a limited client base, focusing the rest of his energy on NFN8 Media, a growing network of niche websites.