Introducing Your Network to Each Other

732367_business_meeting.jpgOne of the most common questions I see about how to use LinkedIn is “How do I introduce two people in my network to each other?”

This is a fundamental practice of good networking, but unfortunately, there’s not a built-in mechanism in LinkedIn for doing that (FYI, others and I have been suggesting that feature for at least three years or so). But just because there’s not built-in functionality for this specific task doesn’t mean that LinkedIn can’t make it a lot easier to accomplish.

The best solution I’ve found is:

  1. Visit both their profiles and click on “Send message to…”
  2. Copy the e-mail address from one of the messages over to the other one (and close the first one)
  3. Write your introduction of both of them in the e-mail.
  4. In the message, include links to both of their profiles so they can learn more about each other.

I do this frequently and it really works very well – I’d like to have it in the tool, but in the meantime…

Scott Allen is a true social media pioneer, helping turn virtual relationships into real business since 2002. He is coauthor of The Virtual Handshake, the first book on using social media for business, and contributor to over a dozen books on social media, marketing & entrepreneurship. He is currently Director of Client Solutions for Momentum Factor, a social media and online marketing management firm specializing in the direct selling industry.


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