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Extreme LinkedIn Profile Makeover

258105_pouring_paint.jpgUPDATE: This is no longer being offered. I leave the message in tact because I don’t believe in creating broken links.

In the 4+ years that I’ve been using LinkedIn, one thing I have learned for sure — one thing that crosses all philosophical approaches to using LinkedIn — is the value of a good profile. Guy Kawasaki’s Extreme Profile Makeover was a smash hit in the blogosphere, and my additional commentary was one of my most popular posts.

Of course, not everyone is Guy Kawasaki and has access to LinkedIn UI designer Mike Lin, but the vast majority of LinkedIn’s 12 million user could stand an extreme makeover (or at least a little touch-up) of their profiles.

Inspired by Jason Alba’s blog makeover for Ryan Smith and the popular relaunch of Ryze profile reviews on The Virtual Handshake Network on Ryze, plus a little nudge from my channel editor Doug Hanna, I’m going to start doing Extreme LinkedIn Profile Makeovers. They’ll be once a month (I reserve the right to do it more or less frequently, depending on demand), and I invite readers to join in with your comments as well.

If you want to sign up, the ONLY way to sign up is by leaving a comment on this blog post. Be sure to include the link to your LinkedIn profile. Don’t send me an e-mail — leave a comment. If you’re embarrassed about it being public, you certainly won’t handle a public makeover very well, so may as well go ahead and get over it now! It’s on a first-come, first-served basis, so get your name in right away.

UPDATE: As you can see, there’s already about a 3-month queue of people signed up. If you don’t want to wait that long, or if you would like to have your review done privately, you can sign up to get it done right away on the LinkedIn Coaching & Training page.

Past profile makeovers:

Scott Allen is a true social media pioneer, helping turn virtual relationships into real business since 2002. He is coauthor of The Virtual Handshake, the first book on using social media for business, and contributor to over a dozen books on social media, marketing & entrepreneurship. He is currently Director of Client Solutions for Momentum Factor, a social media and online marketing management firm specializing in the direct selling industry.


  1. Scott,
    I think this will be very interesting. Just put me on the list.


  2. Katie says:

    What a great idea – I’m in

  3. Doug says:

    I’m interested as well. :)

  4. Josue Sierra says:

    Hey, I’m in! I think I’m doing ok, but I welcome the feedback.


    ~ Josue

  5. Scott Allen says:

    Umm… Doug who? Need last names and profile links, please. Fernando gets a bye, since he’s probably the only one in LinkedIn (lucky ****), but really, folks — please list your profile.

  6. Gordon Dymowski says:

    I could always use some tweaking:


  7. Scott,

    sorry for the missing information. Fernando means Fernando Aramburu, and my linkedin profile is: www.linkedin.com/in/fernaramburu
    sign me up please.



  8. Ric says:

    I’m always up for some constructive criticism – find my public profile at www.linkedin.com/in/richayman

  9. Ryan Smith says:

    This is Ryan Smith, the guy who’s being helped by Jason Alba over at JibberJobber.
    I’d absolutely be up for a makeover.

  10. Jason Alba says:

    Scott, I love this idea! Look forward to seeing how you break it down and add to the one person’s profile (each month), however, I’m sure that many will derive value from the pointers!

    Jason Alba
    CEO – JibberJobber.com
    :: self-serve career management ::

  11. I’d love this. I’m just getting started and eager to learn how to do it right.


  12. Oh and thank you! This is a great idea.

  13. [...] seems that I’ve inspired Scott Allen, author of The Virtual Handshake, guide on the entrepreneurs site at About.com, columnist for Fast [...]

  14. Chuck says:

    Consider my name tossed in the direction of the hat.

  15. [...] I want to acknowledge Scott Allen for taking on this challenge and want to say thank you. Extreme LinkedIn Profile Makeover Inspired by Jason Alba’s blog makeover for Ryan Smith and the popular relaunch of Ryze profile [...]

  16. [...] week I announced the start of Extreme LinkedIn Profile Makeover, and the response was overwhelming. 13 people have already signed up, so it’s obvious [...]

  17. [...] Some days ago Scott Allen wrote a post in his blog (Linkedintellingence) announcing he will start a Extreme LinkedIn Profile Makeover and telling everybody interested to sign up. Well, due just to luck I was the first to sign up and [...]

  18. Desiree says:

    Sign me up, I know that my profile could use some work.


  19. [...] response to Extreme LinkedIn Profile Makeover and the fact that we now have a waiting list of about three months already, I’ve had a couple [...]

  20. Fernando Tamagnini says:

    I wait for your comments, great idea!!!

  21. Thanks for the service, looking forward to working with you! Makeovers can be exciting; finding a new look and strategic feel!

  22. Fred says:


    I would love to learn from the expert! If we can’t take heat of suggestions on how to make our profiles better we shouldn’t post them. I am very interested. Add my name to the hat.


  23. Lynn Lyon says:

    I’d love to try new ways to organize and present information. Right now it looks like I cut and pasted parts of my resume into the profile because I did.

    Any ideas on how to make this more personal, less flat?

  24. [...] to this week’s episode of Extreme LinkedIn Profile Makeover, where we help LinkedIn users touch up their profiles to attract more [...]

  25. Lulit Bezuayehu says:

    I would love some feedback on my profile. Here is a link to my public profile:




  26. Looking forward to learning from the collective before/after results.

    Here’s my profile to put in the queue:

  27. Jeff Wallace says:

    What a great concept and learning experience! I hired a pro to redo my resume, only makes sense to outsource this work to another expert, let me know when you can squeeze me in.

    Jeff Wallace

  28. Scott,

    I wholeheartedly agree with Norman Vincent Peale, “The trouble with most of us is that we would rather be ruined by praise than saved by criticism.”

    I would very much appreciate your feedback.




  29. Mukta Kanojia says:

    Add me too. Sounds intresting.


  30. Scott, please add me to the list, I will appreciate a lot all your comments.

  31. John Forster says:

    Sounds like a great idea, I’m always open to sound advice.



  32. [...] to this week’s episode of Extreme LinkedIn Profile Makeover. This week we’ll be getting to know Doug Hanna. Doug has been the business channel editor [...]

  33. Brett Dix says:

    I enjoyed the article very much. I too would like to have a LinkedIn make-over please. Thank you…

  34. I think that this would be awesome. Take a look at my profile and tell me how it can be improved

  35. Scott,

    I love the idea, I’ve looked at Guy’s profile, and would like to do the same. So, add me to the list! Thanks.


  36. Thomas Clifford says:

    Hi Scott!

    Count me in for a make-over :-) Thanks!


  37. Sushen Gupta says:

    Add me too. Sounds intresting.


  38. Steve Harvey says:

    I would love to have my profile run through the makeover process here!

    Steve Harvey

  39. Stephen says:

    Add me to the list as well, am interested in how it goes

  40. Ravi Janardhan says:


    Thanks for wonderful chance!
    My profile:www.linkedin.com/in/ravikaizen


  41. I would love the opportunity. I followed some of Guy’s recommendations but I would like a second opinion.


  42. Scott, thanks for the generous offer of assistance!

  43. Vandana mahajan says:

    Hi Scott,

    This sounds interesting, am on for it.



  44. Bev says:

    I’ve always believed that a little self-improvement can go a long way – TIA


  45. Ingo says:

    I would love to get some expert advice on a touch-up of my profile.

    Thanks in advance,

  46. Ingo says:

    Well, I typed my URL into the website field, expecting it to be listed for you.

    Always learning new things,


  47. Eunice Lim says:


    Nice of you to offer this service. I am curious to see how my maked-over profile! Thanks a zillion:

    Kind regards,

  48. Shrividhya says:

    Hi Scott,

    Would love to have makeover done. Thanks in Advance

  49. I’m very interested to see your feedback…

  50. girish seshadri says:

    thanks Scott.
    Here is my profile

  51. sandrar says:

    Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

  52. Have just started using linked in – I offer Workshops on the subject of retirement planning to women as a way of bringing high net worth women executives and entrepreneurs into my wealth management practice where I will a) manage their investment portfolio b)work with a financial plan to deal with financial issues that will get in the way of achieving their future financial goals and c) assist women with the emotional issues of a) being successful women – stress, burnout, juggling family, career and male/female relationship, divorce, push to render them powerless in the male dominated workplace, bullying to name a few. It has been suggested that I should be doing a virtual mirror workshop for every workshop I give which I’m not quite sure what that would look like. I’ve been told as well that I should create a group or a blog where I can hold discussions as a way of drawing in prospective clients. I am targeting successful women with at least $500,000 in investable assets at first but my aim will be much higher $5,000,000 or more, after I have worked the bugs out. Can you help or direct me to someone who could?

  53. Ernest says:

    Yes, I would like for you to look at my LinkenIn profile.


  54. Prashant says:

    I would like a feedback on my profile at


  55. This post is really helpful! I’ll apply these tips to my LinkedIn profile and I really hope that by doing so, I would be able to cross path with the right people who can help me in my career.

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