Extreme LinkedIn Profile Makeover – Fernando Arámburu

258105_pouring_paint.jpgLast week I announced the start of Extreme LinkedIn Profile Makeover, and the response was overwhelming. 13 people have already signed up, so it’s obvious I’m going to have to do it a little more frequently than monthly, as I had originally planned.

I also want to make clear that I hope this will become a community effort, not just my personal opinion. It works better that way. No matter how good my advice is, I’m still only one person, and I have biases and tastes, just like anybody else. I invite you to post your additional thoughts in the comments or on your own blog.

So let’s get started! Our first volunteer is Fernando Arámburu, a “.NET consultant, OO consultant, owner and technopreneur” from Argentina. He also writes the excellent Thoughts about the future of LinkedIn blog.

UPDATE: Here’s a PDF of Fernando’s profile, in case you don’t have access to it (if you’re not a business, i.e., “paid”, user, you can only see full profiles of people within three degrees). Thanks to the anonymous poster (see below) for the tip. I’ll be including these on all future extreme LinkedIn profile makeovers. FYI, the PDF’s have all the graphics, formatting and links removed, but they do contain all the text, so pretty much everything I’m covering in these makeovers should be viewable in the PDF.

  • Right off the bat, be careful about use of jargon. Probably anyone who would hire an “OO consultant” will know what “OO” stands for, but most of the rest of the world won’t. I’d suggest spelling it out. Other than that, I think your headline is very solid.
  • Personally, I don’t like the look of including the web address in the company name, i.e., nuba (www.nuba-group.com). It’s not clickable, so in order to go to it, people would have to copy/paste it, or worse, remember it! Also, it ends up showing up twice in bold letters at the top of your profile, which just looks “heavy” to me. I would suggest removing them from there and instead change the “My Company” link to include the company name, e.g., “My Company – nuba”.
  • This is really a LinkedIn issue, but you might want to create a workaround. It looks kind of strange — like a mistake — that your Education summary shows the same school twice. You might consider adding at least the degree abbreviation to the school names as a workaround. And I’m not quite clear — did you earn two degrees simultaneously? The date range on one is 1998-2003 and the other is 1998-2004. That’s confusing.
  • Speaking of confusing, I find it confusing that you have “Owner” and “.NET Software Specialist” listed as separate, yet concurrent, positions at the same company. I would just put it as a single position — “Owner & .NET Software Specialist”. It will read better and won’t have any impact on your searchability.
  • The “Phone me” link is pointing to your RSS feed, not jaxtr (or whatever it’s supposed to be).
  • I don’t know if it would be too long, but I’d suggest you reinforce your blog’s name, not just its topic, i.e., “My Blog – Thoughts on the Future of LinkedIn”.
  • Good to see you’re participating in LinkedIn Answers and have some “best answer” acknowledgments.
  • Your Summary section is very well done — great use of keywords throughout. This should serve you well in searches.
  • You have some good solid recommendations — it would be to your benefit to get a couple more on your current position, especially from a client if at all possible.
  • I would like to see more description in all of your positions — perhaps not as much as on a resume, but at least a brief narrative paragraph on each would be helpful.
  • Again, good use of keywords in your Interests section. One thing — remember that in the U.S., “fútbol” is “soccer”, and in Europe it’s “football”. If you want to match on that, you might want to include the alternate words.
  • I thought the listing of your contact information in your Contact Settings was a clever solution, although officially, LinkedIn might consider it a violation of the clause in the User Agreement which says you can’t “post content in fields that aren’t intended for that content. Example: Putting an address in a name or title field.” I don’t personally have a problem with it — of all the places I’ve seen people put this stuff, this is by far the most appropriate — “Contact Settings”, right? Still, I’d be remiss if I didn’t tell you I think LinkedIn might have an issue with it.

In summary, I think you’re doing great on searchability, but have room for improvement on readability. I look forward to hearing everyone else’s thoughts on this — please join in by leaving your comments for Fernando below.

Scott Allen is a true social media pioneer, helping turn virtual relationships into real business since 2002. He is coauthor of The Virtual Handshake, the first book on using social media for business, and contributor to over a dozen books on social media, marketing & entrepreneurship. He is currently Director of Client Solutions for Momentum Factor, a social media and online marketing management firm specializing in the direct selling industry.


11 comments to Extreme LinkedIn Profile Makeover – Fernando Arámburu

  • Over 20 years ago I revised my resume to no longer be “fully buzzword compliant”. By this, I mean I stopped listing all the things that I had learned up to that point.

    I understand the idea of listing all the languages and technologies you know so that search engines can find them, but a list like you have listed under specialties makes me wonder how well you know each of them, was Smalltalk something you took as a class at school or have you actually done work in the language. When you say you know “RPC” what does that mean? Assuming it stands for Remote Proceedures Calls, there are dozens of implementations of this very general concept. I can make similar comments about some of your other buzzwords.

    It’s better to say what you did with the technologies and if you must use the buzzword for search engines, use it in context. So, in that light, remove the list of specialties and expand the descriptions of your individual jobs saying something about what you did at each one and highlight the technologies you want visible. tell stories, not bullet points.

  • Scott,

    I’m really surprised with this post!!! I think it’s really amazing :) Thanks a lot for seeing my profile and tell me what you think I can improve and how to do it. I didnot answer before because I’ve been very busy but thanks a lot.

    By the way, Chris ,thanks also a lot for your comment about Technologies.

    I will definitely change some things in my profile!!!

    BTW, just one thing about my studies. I study to very similar careers together at the same university in the same time. I mean, it’s something strange I guess, but it’s that way :)

  • Maybe you could just combine them into a single entry. A lot of college students have what we refer to as a “double major”. When I first started out at Rice University, I was a double major in Electrical Engineering and Computer Science. I would still only list that as a single education entry.

    Remember, all the searches on LinkedIn are “contains” searches, not exact matches, so it really doesn’t matter from a searchability standpoint if they’re combined or separate, and they’re much more readable combined. Same thing here as with your title at nuba.

    Glad you found it helpful — let me know when you’ve made the updates — I’d love to come see the “after”.

  • technical difficulty

    Aren’t there any screenshots? Unless you’re already connected to this fellow, you can’t see his profile.

    Also, does the author ever reply to comments in his blog?

  • Interesting point… if you’re not within three degrees of the person, you can only see their heading section and summary unless you have a business account.

    I thought about doing screenshots, but for one thing, given that this profile is SIX screens long (as many are), I felt it was impractical.

    Furthermore, I also realized that capturing the screenshots, saving them, cropping them, uploading them, formatting them, etc., would add a significant amount to the time it takes me to do each of these posts. I’m already making a big commitment doing this as a free public service, and I’ve already stepped it up to weekly instead of monthly to meet the demand. I’m not sure I’m prepared to add that much more time for the incremental benefit.

    I’ll give it a try on the next one, though, and see just exactly how much extra time it takes.

    Regarding the author (that’s me) replying to blog comments, I reply most of the time, especially if there’s a question. Why do you ask? Is there a comment you left previously that I didn’t reply to?

  • technical difficulty

    Maybe someone with a Macintosh computer who’s connected to the profilee can print the profile as a pdf. (It’s a native function of Mac OS X.) That would save you the agony of screenshots, but you’d still have to find a place to upload the file.

  • technical difficulty

    Nevermind having to buddy up to a Mac user. Print to pdf is a feature of the LinkedIn website. It prints without graphics making it smaller file size.

  • Oh… that ROCKS! What a great feature. Yeah — I’ll definitely include them then — I’ll go pull up Fernando’s and attach it too. Thanks for the info.

  • […] tip to an anonymous poster on the first Extreme LinkedIn Profile Makeover for pointing out both the problem and the […]

  • ihsan

    Does anyone know how to remove a recommendation that you gave to someone? I wrote a positive recommendation for an individual and unfortunately, that person has done terrible for me since. I would hate to have my name attached to a positive recommendation that may hurt someone.

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