Extreme LinkedIn Profile Makeover – Fernando Arámburu

258105_pouring_paint.jpgLast week I announced the start of Extreme LinkedIn Profile Makeover, and the response was overwhelming. 13 people have already signed up, so it’s obvious I’m going to have to do it a little more frequently than monthly, as I had originally planned.

I also want to make clear that I hope this will become a community effort, not just my personal opinion. It works better that way. No matter how good my advice is, I’m still only one person, and I have biases and tastes, just like anybody else. I invite you to post your additional thoughts in the comments or on your own blog.

So let’s get started! Our first volunteer is Fernando Arámburu, a “.NET consultant, OO consultant, owner and technopreneur” from Argentina. He also writes the excellent Thoughts about the future of LinkedIn blog.

UPDATE: Here’s a PDF of Fernando’s profile, in case you don’t have access to it (if you’re not a business, i.e., “paid”, user, you can only see full profiles of people within three degrees). Thanks to the anonymous poster (see below) for the tip. I’ll be including these on all future extreme LinkedIn profile makeovers. FYI, the PDF’s have all the graphics, formatting and links removed, but they do contain all the text, so pretty much everything I’m covering in these makeovers should be viewable in the PDF.

  • Right off the bat, be careful about use of jargon. Probably anyone who would hire an “OO consultant” will know what “OO” stands for, but most of the rest of the world won’t. I’d suggest spelling it out. Other than that, I think your headline is very solid.
  • Personally, I don’t like the look of including the web address in the company name, i.e., nuba (www.nuba-group.com). It’s not clickable, so in order to go to it, people would have to copy/paste it, or worse, remember it! Also, it ends up showing up twice in bold letters at the top of your profile, which just looks “heavy” to me. I would suggest removing them from there and instead change the “My Company” link to include the company name, e.g., “My Company – nuba”.
  • This is really a LinkedIn issue, but you might want to create a workaround. It looks kind of strange — like a mistake — that your Education summary shows the same school twice. You might consider adding at least the degree abbreviation to the school names as a workaround. And I’m not quite clear — did you earn two degrees simultaneously? The date range on one is 1998-2003 and the other is 1998-2004. That’s confusing.
  • Speaking of confusing, I find it confusing that you have “Owner” and “.NET Software Specialist” listed as separate, yet concurrent, positions at the same company. I would just put it as a single position — “Owner & .NET Software Specialist”. It will read better and won’t have any impact on your searchability.
  • The “Phone me” link is pointing to your RSS feed, not jaxtr (or whatever it’s supposed to be).
  • I don’t know if it would be too long, but I’d suggest you reinforce your blog’s name, not just its topic, i.e., “My Blog – Thoughts on the Future of LinkedIn”.
  • Good to see you’re participating in LinkedIn Answers and have some “best answer” acknowledgments.
  • Your Summary section is very well done — great use of keywords throughout. This should serve you well in searches.
  • You have some good solid recommendations — it would be to your benefit to get a couple more on your current position, especially from a client if at all possible.
  • I would like to see more description in all of your positions — perhaps not as much as on a resume, but at least a brief narrative paragraph on each would be helpful.
  • Again, good use of keywords in your Interests section. One thing — remember that in the U.S., “fútbol” is “soccer”, and in Europe it’s “football”. If you want to match on that, you might want to include the alternate words.
  • I thought the listing of your contact information in your Contact Settings was a clever solution, although officially, LinkedIn might consider it a violation of the clause in the User Agreement which says you can’t “post content in fields that aren’t intended for that content. Example: Putting an address in a name or title field.” I don’t personally have a problem with it — of all the places I’ve seen people put this stuff, this is by far the most appropriate — “Contact Settings”, right? Still, I’d be remiss if I didn’t tell you I think LinkedIn might have an issue with it.

In summary, I think you’re doing great on searchability, but have room for improvement on readability. I look forward to hearing everyone else’s thoughts on this — please join in by leaving your comments for Fernando below.

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