By Scott Allen, on March 9th, 2010%
I won’t quote you a zillion studies – let’s just accept it as fact that for most businesses, referrals are both the least expensive and most effective source of new business. Referrals are also the best source of leads for job seekers and employers. There are customers and jobs and employees out there – referrals dramatically . . . → Read More: Make a Referral Week 2010 Is March 8-12
By Scott Allen, on February 24th, 2010%
I suppose you still have to have a way to give people your LinkedIn URL, but this is definitely a step in the right direction. Save . . . → Read More: Now That’s What I Call Progress
By Scott Allen, on September 21st, 2009%
This Wednesday, 9/23, I’ll be conducting a 90-minute webinar on how to use social networking and social media to grow your business.
Most of my recent webinars have focused on a particular tool (e.g., LinkedIn) or a particular business function (e.g., recruiting). The primary focus of this program will be how to do more with less, i.e., . . . → Read More: Webinar 9/23 – Using Social Networking & Social Media to Grow Your Business
By Scott Allen, on April 9th, 2009%
While this is kind of funny, there’s a lesson here too…it’s important to be memorable, in any way that’s not negative: Italian cowboy boots, a pink feather in your hair, a distinctive business card, an interesting story about how you got started in your . . . → Read More: Shoes Make the Man
By Scott Allen, on March 31st, 2009%
It’s very easy to fall into the trap of thinking that the insulation of the internet allows us to be bitter, snarky, etc., with impunity. Perhaps in an anonymous environment like Slashdot that may be the case, but when all your interaction is tied to your very public identity, as on LinkedIn, guess what? It’s . . . → Read More: Job Seekers: Attitude Matters
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