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Allen Blue on LinkedIn’s 2008 Outlook

By Scott Allen, on December 31st, 2007%

Yesterday’s San Jose Mercury News features an interview and bio of LinkedIn cofounder and VP of Product Strategy Allen Blue, discussing LinkedIn’s outlook for 2008, particularly their strategy regarding advertising on the site:

When we think about advertising, we think about advertising as a mechanism to bring value to users. LinkedIn is a tool for getting . . . → Read More: Allen Blue on LinkedIn’s 2008 Outlook

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Women Love Social Networking, Men Love LinkedIn

By Scott Allen, on November 27th, 2007%

1143934248_bbcef5feaf LinkedIn doesn’t record age and gender information in their profiles, and if they’ve ever done a demographic survey that included it, they’ve been tight-lipped about publishing that information. But some new social networking user statistics from reputation service Rapleaf revealed some rather startling results.

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LinkedIn-News Corp Rumor Spurs Frenzy of Pointless Speculation

By Scott Allen, on November 27th, 2007%

819849_gossip Last week TechCrunch reported a rumor that LinkedIn was in buyout talks with media conglomerate News Corp, owners of, among other things, MySpace. The next day, LinkedIn founder Reid Hoffman responded with a "no comment", but as TechCrunch writer Mike Butcher pointed out:

But I’ll leave you with this thought: companies entertaining a sale, or already in talks with another party, typically send their chairmen on massive press tours to talk up the proposition.

Continue reading LinkedIn-News Corp Rumor Spurs Frenzy of Pointless Speculation

One comment   LinkedIn News

LinkedIn Connections 11-15-2007

By Scott Allen, on November 15th, 2007%

The Danger of LinkedIn Addiction

Ray van den Bel, who I applaud for trying to reclaim the term “open networker” from meaning, “I’ll link with anybody,” tells of his experience shifting from a quantity focus on LinkedIn to a quality focus. This is a must-read.

There are quite a number of really addicted networkers now who are just adding quantity to their profile on LinkedIn. They are working on their LinkedIn quantities all day, neglecting their family, just hoping their LI-network will make a difference in their job. They totally forget they are just feeding their ego…
…
I chose to leave the path of quantity once I noticed that LinkedIn isn’t enabling quality networks at all. It doesn’t bring you anything, no real business even if you have 14.000 direct contacts like I have…. It’s just a phone book with no value.

Continue reading LinkedIn Connections 11-15-2007

Leave a comment   LinkedIn News, Using LinkedIn

What’s In Store at LinkedIn?

By Scott Allen, on November 15th, 2007%

LinkedInStore In case you’ve been wondering how to get some cool LinkedIn swag, the LinkedIn Store is now open for business. In it you can find:

  • T-shirts
  • Backpacks
  • Gel pens
  • Microfleece vests and jackets
  • Caps

Not a bad start. The prices are fine, and I really like the pens.

But isn’t LinkedIn a business network? Are you going to wear a T-shirt or a fleece jacket to a business networking event? And most businesspeople I know don’t use backpacks to carry their laptops. LinkedIn clearly got way too much input on this from their Silicon Valley developers, who may actually go to networking events in their LinkedIn T-shirts. ;-)

Continue reading What’s In Store at LinkedIn?

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