Comments on: Best Job Listing Intro…Ever

By: Employer Branding in Social Media

Employer Branding in Social Media — Mon, 11 Feb 2008 03:48:01 +0000

[...] you introduce it in a way that will capture their attention and enlist their help? (Here’s a great example from my friend Steve [...]

By: Darlene

Darlene — Thu, 23 Aug 2007 11:53:46 +0000

I like the creative approach to Steve’s job posting. It works and will probably net him the right employee.

As far as Clayton’s question about a job seeker using this creative approach, I absolutely believe that as a job seeker you must be able to differentiate yourself from the pack. If you look like everyone else, I promise you will get lost in the pack. Though I don’t recommend some of the outrages tactics I have heard about, believe it our not, creative tactics for job seekers does work. Maybe not for every candidate with every organization, but it will work. At a minimum, it will get the hiring manager or screener to stop for a moment on your name. If you can do that, and they call you for an interview. It is up to you at that point to position yourself for a job offer. If there is no substance when you meet, then you wasted your time and their time.

Take a look at this link. It’s a great story: www.jibberjobber.com/blog/archives/768

By: Toni T.

Toni T. — Mon, 20 Aug 2007 18:13:42 +0000

Steve. Love the humor…and the reality that it demonstrates. At least you recognize that a CEO has “more important duties” than day-to-day operations. Called working “on” the business. That in itself should be an indication to savvy applicants that this company is going somewhere…and will probably deliver on the opportunity to grow with it. It also says you are a caring person to work for…if you care about your dogs…you’ll also care about the people who work for you, if they are as loyal and committed as your dogs are. Good luck.

By: Toni T.

Toni T. — Mon, 20 Aug 2007 18:07:05 +0000

Steve. Hat off to you because you at least realize “what the CEO duties” are…and that other things are taking up too much of your time and energy. That’s not just intelligence. It’s wisdom.
And seeking a high level account exec. to take off the load…is wisdom in action. You also make it sound like a great environment where people can
grow with you and be handsomely rewarded for their contributions. Who doesn’t want that? (If they don’t, you don’t want them either!)

And, though it was put humorously, the fact that you care about your dogs…shows you are a real, caring person who realizes the importance of having a life (relationships) outside of work.

I’d apply in heartbeat if I was qualified.

By: Charles J.

Charles J. — Mon, 20 Aug 2007 17:28:25 +0000

I guess Steve isn’t one of those people who takes their pets to work. (Thankfully)

From the post I picture: A laidback but tense work environment and intelligent/understanding people in management. It also sounds like a 10-15 person company so maybe there are some growth opportunities.

By: Ned

Ned — Mon, 20 Aug 2007 17:19:47 +0000

Steve – perhaps you are barking up the wrong tree (so to speak). Looks to me like you don’t need an account exec…you need a doggy nanny. They’re much easier to find, and a lot less expensive! Either that, or you need kids to take care of the dogs. But that’s a pretty complex process…and definitely not the economical solution.

Good luck!

By: Jill Rasco

Jill Rasco — Mon, 20 Aug 2007 15:52:38 +0000

Who wouldn’t want to look at a job offered by a humorous dog lover? I commend Steve’s “bold” move and think – especially in social media – showing a little humor in a search for talent is good for all involved.

By: Jon B

Jon B — Mon, 20 Aug 2007 13:32:09 +0000

I think the post does more than just attract attention. A job search and interview process is a two-way street, as the potential employee should be screening the employer just as much as he/she is being screened. As somebody who was recently searching for a job, I know that right off the bat this job opportunity would get put to the top of the search list. The humor and lightheartedness tend to give me some insight on what type of person Steve would be to work for, and to a degree, the overall corporate culture of the company. I’d work for Steve!

By: Scott Allen

Scott Allen — Mon, 20 Aug 2007 08:23:06 +0000

It’s a risk, that simple. But just as you increase your odds of it being thrown out, you increase your odds of it standing out.

So now it becomes a matter of risk assessment:

Would you rather have…

Scenario A:

1% chance of really standing out
19% chance of getting read favorably
70% chance of basically nothing
10% chance of a bad reaction

or Scenario B:

10% chance of standing out
20% chance of getting read favorably
40% chance of basically nothing
30% chance of a bad reaction

I know my choice, even if those percentages aren’t exactly right.

Consider this… do you really want to work for a place that doesn’t appreciate individuality and creativity? That doesn’t have a sense of humor?

By: Clayton Roche

Clayton Roche — Mon, 20 Aug 2007 06:23:07 +0000

Scott–

I think this is a great approach for some job listings. I am wondering, what is your opinion of a job-seeker using a similar approach?

I think sometimes it can be good, but because a response to a job listing is an attempt to sell oneself, it can be easily misintrepreted or discarded. Perhaps this is because I am an entry-level candidate and exective positions favor the seller (job-searcher) higher?

Cheers!