Do you watch Celebrity Apprentice? Well, if you missed the first week, you missed a great lesson in networking from rock star Gene Simmons. The celebrities were divided into two teams — men and women — and tasked with selling hot dogs on the street in New York to raise money for the charity of their choice.
Check out how Gene Simmons tackled the challenge (starts at about 0:40):
This morning as I was reading the latest rant by yet another journalist who doesn’t get social networking, the question popped into my mind, "What makes LinkedIn work?"
Sure, it’s useful to be able to search for people (and be searched for) in a fairly robust database. Sure, it’s useful to be able to ask questions of other professionals. But those things alone aren’t enough to explain its appeal.
I think it really boils down to this: serendipity. Let me explain…
There are a lot of networking experts out there who advocate the use of handwritten notes. I’m not one of them. Handwritten notes make me think of two things: clutter and dead trees. If you insist on sending me a note, it had better be on 100% recycled paper with a substantial post-consumer content or you’re going to be starting off on a bad foot before I even read it! It’s going to get one glance and then go straight to the recycle bin.
But an email is forever!
What really irks me is when people waste a paper note to say essentially nothing:
"It was a pleasure to meet you last night."
"Thanks for your business."
"Great to finally meet you in person."
Dreck. Blah. Say something from the heart that you couldn’t say to a hundred other people or don’t say anything at all.
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