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LinkedIn Daily 2006-09-07

By Scott Allen, on September 7th, 2006%

LinkedIn – How to win business in 5 easy steps

Top-Consultant newsletterTony Russell of Top-Consultant.com shares how he went from LinkedIn skeptic to fan by changing his own practices:

  1. Write a comprehensive and well thought-out profile on LinkedIn.
  2. Get endorsements / testimonials.
  3. Invest time in making connections.
  4. Be proactive and approach potential business partners and prospects.
  5. Offer something of value to the LinkedIn member.

Continue reading LinkedIn Daily 2006-09-07

2 comments   Using LinkedIn

Why Bother to Network If You Already Know Everyone You Need to Know?

By Scott Allen, on September 7th, 2006%

LinkedInnovators logoIn the LinkedInnovators Yahoo Group, the perennial debate has re-surfaced about LinkedIn linking behaviors — is it better to connect with as many people as possible? Or only those you already know? Or somewhere in between? In the course of the conversation, Barbara Dobrinsky Holtzman posed the question:

If you already know everyone you need to know to accomplish everything you’d like to in life, why bother to network at all?

Here’s my take on this: I’m not saying you should never meet new people – that would be absurd. But most people haven’t even scratched the surface of the potential that exists in the network they already have.

Continue reading Why Bother to Network If You Already Know Everyone You Need to Know?

3 comments   Using LinkedIn

LinkedIn Daily 2006-09-06

By Scott Allen, on September 6th, 2006%

openBC logoLinkedIn vs. openBC Traffic Numbers

A bit of a fluff has been made about the fact that apparently openBC has higher page views than LinkedIn. In a comment on TechCrunch’s story about openBC’s design competition, Rolf from openBC reports on comScore’s traffic numbers:

Worldwide comScore numbers for July 2006:

(LINKEDIN.COM/OPENBC.COM)
Total Unique Visitors: 1,346,000 / 1,439,000
Average Daily Visitors: 75,000 / 142,000
Total Minutes: 20 million / 47 million
Total Pages Viewed : 44 million / 90 million
Average Minutes per Visitor 15.0 / 32.9
Average Pages per Visitor 33 / 63

(Figures obtained directly from comScore Europe – figures are world-wide.)

First of all, I think it’s great to see that openBC is doing so well – every success just validates the market.

But LinkedIn and openBC are very different tools, and can co-exist nicely in your toolbox. This also explains the difference in page views compared to member count.

Continue reading LinkedIn Daily 2006-09-06

2 comments   LinkedIn News, Using LinkedIn

LinkedIn Daily 2006-09-05

By Scott Allen, on September 5th, 2006%

PR Squared logoYour Reputation: Create a Permalink

via Stuart Bruce via Teresa Valdez Klein via Sherrilynne Starkie

PR blogger Todd Defren is directing people to his LinkedIn profile rather than creating an “About” link on his blog. He sees it as a sort of “digital lifestyle aggregator”:

I see a need for a place to tell my “total” story; a place online that can integrate all the diverse fragments of my work, the sum of which = my professional reputation.

I think LinkedIn is a good spot for that: it allows people to provide their employment history, with endorsements from colleagues about their work across each career milestone. It provides for web and blog links. It gives folks a sense for how “well-connected” you are, i.e., how much time you invest in the important work of relationship-building.
…
The LinkedIn profile could be like a permalink for your career.

Continue reading LinkedIn Daily 2006-09-05

4 comments   Using LinkedIn

Top Ten Linked-In Do’s and Don’ts

By Scott Allen, on September 2nd, 2006%

Liz Ryan photoFrom Liz Ryan via EzineArticles.com:

If you are job-seeking, you need to join LinkedIn, an essential job-search tool. If you’re not on a job search but you’re into online networking; or want to acquire new partners or clients; or otherwise want to rev up your networking activity level, you should likewise become a LinkedIn user, in my view. All that being said, there are some iron-clad rules for polite and professional use of the network. Here’s my Top Ten list for LinkedIn do’s and don’ts:

Continue reading Top Ten Linked-In Do’s and Don’ts

6 comments   Using LinkedIn
 
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