By Lori Ruff, The LinkedIn Diva, on February 8th, 2012 | A few months back I was contacted on Skype by a new connection. Almost immediately into the conversation, he asked me to help him and his company, an “SEO, SMO, and Web Development Company”. However, he could not tell me what exactly he wanted, or in what way his company could help me and my work.
I asked him as politely as I could to get back to me when he had some idea of who I was and what I did, and how his company could help me. Partnerships are a two way street. You don’t just walk up to someone and ask them to do something for you without some way that you will be able to help them in return. Before you approach a client, know their own business goals, and be able to present a proposition that will help them be achieved. Be prepared to tell them about your work; don’t just expect them to visit links you send them to find out for themselves.
I have seen this behavior all over social media. I have heard people refer to them as social media spammers. Please, before you approach a potential client, be prepared to have a conversation about how you might work together.
By Lori Ruff, The LinkedIn Diva, on February 3rd, 2012 | 
I recently received an email from a stranger asking me to send them a LinkedIn invitation. This is a complete breach of online etiquette, and creates a problem where there is none.
When you join LinkedIn, you get 3,000 initial invites. (If you send them often to people you don’t actually know, and they indicate . . .
Read More: Tips from the LinkedIn Rockstars: Top Ten Annoying Behaviors by People on LinkedIn- Number 9
By Lori Ruff, The LinkedIn Diva, on February 2nd, 2012 |
Let’s do this in reverse order. It is so frustrating when you receive an invitation from someone who is building a network purely as a numbers game. They are just burning through their initial limited supply of invitations (3,000) and responding to a message like this is like flocking to the Firesale announcement of local . . .
Read More: Tips from the LinkedIn Rockstars: Top Ten Annoying Behaviors of People on LinkedIn – Number 10
By Jan Wallen, on February 1st, 2012 | 
Last week I had the opportunity to speak at the MeetUp group, NSA-NYC (National Speakers Association, New York City chapter), about LinkedIn and how to get more speaking engagements using LinkedIn. A number of questions arose about where do you start, and where does LinkedIn fit in with the rest of your marketing? . . .
Read More: The Magic is in the Mix!
By Lori Ruff, The LinkedIn Diva, on January 31st, 2012 |
One of the most important aspects of LinkedIn are the recommendations.
Think about it: Why do you ever choose one thing over another? Chances are, it was recommended to you. There are people who abuse the system, who ‘stuff the ballet box’ you might say, which is why it is important to get recommendations with . . .
Read More: Tip From the LinkedIn Rockstars: Using Recommendations
By Steven Tylock, on January 19th, 2012 | Yes, it’s almost sacrilegious – but there are people who’ve tried LinkedIn and decided it wasn’t for them.
I give them kudos over the people that haven’t tried LinkedIn. (or worse – who are waiting to lose their job before they “bother”…)
But this group can be vocal – they want out, and they want . . .
Read More: When You'd Like To Leave LinkedIn
By Lori Ruff, The LinkedIn Diva, on January 17th, 2012 |
Embedding videos on your LinkedIn profile is something you should definitely play around with. Videos allow you to build up personal relationships with potential clients and customers early on. When you connect with someone through video, they are used to seeing you on the screen, which helps increase your click through rate!
When you put . . .
Read More: Tip from the LinkedIn Rockstars: Using YouTube with LinkedIn
By Scott Allen, on January 17th, 2012 | Are you getting the most out of LinkedIn? Is it an integral part of your marketing strategy?
When leveraged effectively, you can use LinkedIn to:
Fill your inbox with inquiries from your target market, everyday. Identify and connect to new lead sources. Develop a community of thousands that all look up to you or your . . .
Read More: LinkedIn Live Training Starts January 17
By Scott Allen, on January 16th, 2012 | From an email from LinkedIn Customer Service to someone whose account had been hacked:
Option 2: Regain access to the account by signing the following affidavit of identity before a Notary Public. Once notarized, this form can be faxed back to me or scanned and attached in your response to this message. Once . . .
Read More: What to Do If Your LinkedIn Account Gets Hacked
By Scott Allen, on January 14th, 2012 | Congratulations to Michelle Gilstrap, Executive Director at Universal City North Hollywood Chamber of Commerce and winner of our fifth and final free LinkedIn profile makeover.
Michelle’s LinkedIn profile has a long list of experience, recommendations and group memberships — so long that it maxed out the nifty plugin I was using to capture a screenshot . . .
Read More: LinkedIn Profile Makeover Week Winner #5 – Michelle Gilstrap
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What's the #1 best job search tool that many
are missing out on?
You guessed it: LinkedIn.
Want to learn how to use LinkedIn to land your next job? Check out the
Blue Sky Resumes
Guide to LinkedIn
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Professional Profile Photos
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